WINGMEN EXPERTS

Wingmen Experts

B2B sales consulting for scalable revenue, sales and operating systems.

Wingmen Experts helps established B2B companies align sales execution, Revenue Operations, processes, data and systems so growth remains manageable — with clearer workflows, more reliable pipeline visibility and a systems landscape that supports the way the business actually operates.

Book a Clarity Call Revenue System Diagnostic

WHEN GROWTH OUTRUNS THE EXISTING OPERATING MODEL

More customers, more employees, more tools and more handoffs increase complexity. What worked informally at a smaller scale eventually stops working reliably.

Typical symptoms:

CRM data, pipeline and forecasts are not reliable enough for management decisions.
Sales processes are interpreted differently across the team; qualification and opportunity management are inconsistent.
Marketing, Sales, Customer Success and Operations work too independently: each function optimises its own area, but handoffs, information and accountability between teams are weak.
Information, ownership or momentum gets lost between functions.
CRM, ERP, reporting and operational tools do not form one coherent end-to-end process.
Sales leadership gets pulled into operational firefighting, while Sales and Customer Success work with different expectations and information — and spreadsheets, copy-paste or other workarounds fill gaps in process and system logic.
New tools and automations increase complexity instead of reducing it.
AI initiatives run into poorly defined processes, inconsistent data and unclear ownership.

The result: more coordination, weaker control, unnecessary manual effort and revenue potential lost between processes, teams and systems.

Wingmen helps analyse these structures, prioritise the underlying causes and bring process, ownership and systems back into a manageable operating model.

SELECTED PROVEN PROJECTS

A pharmacy group in western Germany — Process & Solution Architecture

Around 500 documents per day · around 40 users · around 3.5 FTE less manual effort. An established high-volume workflow was digitalised and integrated into the existing systems landscape.

View case study

Financialbot — Business, Product & Technology Architecture

Work at the intersection of management, product and engineering: structuring business requirements, developing data and platform architecture and coordinating technical delivery with external development capacity.

View Financialbot case study

Selected projects across Revenue Architecture, GTM Engineering, Process Architecture, Solution Architecture and business/technology architecture.

THREE TYPICAL STARTING POINTS

1. Executive Leadership / Management

There is no reliable forecast. Management is too often operating in the dark when it comes to pipeline and revenue planning.

Typical questions:

Can we actually trust our pipeline and forecast?
Why is operational effort growing faster than output?
Where do we lose revenue, margin or speed between functions?
Which processes and systems need to improve before we scale further?
Do we have a reliable foundation for more automation and AI?

Goal:

A company where commercial and operational performance is visible, manageable and scalable.

2. Sales Leadership

The sales team is active — but processes and results are not consistent enough.

Typical problems:

Pipeline and forecasts require manual corrections.
Sales stages and qualification criteria are interpreted differently.
Opportunities stall or lack a clear next step.
CRM discipline and data quality vary across the team.
Follow-ups and handoffs are unreliable.
More activity or additional headcount does not translate proportionally into more revenue.

Goal:

A repeatable sales operating model with clear pipeline logic, reliable qualification, better forecast visibility and disciplined opportunity management.

3. Operations / Commercial Operations / IT

Individual systems and teams may work — but the end-to-end process is fragmented.

Typical problems:

Information is lost during handoffs or entered multiple times.
Ownership ends at functional boundaries.
CRM, ERP, reporting and operational systems show different versions of the truth.
Manual controls and workarounds compensate for missing system logic.
Integrations are fragile or optimised only for isolated process steps.
Automation and AI are introduced before processes and data models are sufficiently clear.

Goal:

A coherent end-to-end process with clear ownership, reliable data flows and a systems architecture that supports the real operating model.

HOW WINGMEN HELPS

B2B Sales Consulting, Revenue Architecture & Revenue Operations

Wingmen builds the structure behind pipeline, forecasting and sales management.

Sales Process & Pipeline Architecture
Qualification & Opportunity Management
Forecasting & Management Reporting
CRM & Data Governance
Revenue Operations
MEDDPICC and complex opportunity processes

Outcome:

Better pipeline and forecast visibility, more consistent sales processes and a shared operating model for sales execution.

Process Architecture & Handoffs

Wingmen connects functions into one end-to-end process.

End-to-End Process Design
Sales-to-Operations / Delivery Handoffs
Roles & Responsibilities
Handoff Criteria & Information Flows
Cross-functional Governance
Process KPIs & Bottleneck Visibility

Outcome:

Less friction, less rework and clearer accountability across functional boundaries.

Solution Architecture, Systems & Automation

Wingmen translates business processes into robust technical structures.

Process & Systems Architecture
CRM / ERP / Tool Landscapes
Data & Integration Architecture
APIs & System Integrations
Workflow Automation
AI Readiness & AI-supported Processes
Reporting & Operational Control

Outcome:

Systems support the real process, data flows more consistently and manual work is reduced where automation makes economic sense.

THE APPROACH

Analyse first. Structure second. Implement third.

Wingmen does not start with a tool or a pre-built solution. The starting point is identifying where the relevant problems originate in the current revenue and operating system.

1. Analyse

Processes, pipeline, ownership, data, systems and interfaces are reviewed.

2. Prioritise

The causes with the greatest impact on revenue, control, efficiency or speed are prioritised.

3. Design the target architecture

Wingmen defines the target state for processes, responsibilities, data and systems.

4. Implement

Depending on the findings, Wingmen supports Revenue Operations, Sales Execution, process design, Solution Architecture, integration and automation.

The roadmap stays with the client. There is no implementation lock-in.

Clarity Call

You already have a concrete problem or want to assess the situation directly?

In the Clarity Call, Björn Wesarg works with you to assess the current situation, business impact and the most sensible next step.

Book a Clarity Call

REVENUE SYSTEM DIAGNOSTIC

When the symptoms are visible, but the underlying causes are not.

The Revenue System Diagnostic is a possible next step when a structured diagnosis makes sense after the Clarity Call.

The Diagnostic looks at four perspectives:

Revenue Visibility — Are CRM, pipeline, reporting and forecasting reliable?
Sales Execution — Are qualification, follow-up and opportunity management repeatable?
End-to-End Process — Do ownership, information and momentum survive handoffs?
Systems & Automation — Do CRM, ERP, integrations and automation support the real process?

You receive:

a structured diagnosis of the relevant problems and root causes
a prioritised roadmap with concrete actions
a target architecture for the required process, revenue and systems changes

The roadmap can be implemented internally, with Wingmen or with another delivery partner.

Explore the Revenue System Diagnostic

TRACK RECORD

Consulting is only useful if it works in operational reality.

Wingmen combines B2B sales, process design and technical systems architecture.

15-year track record. Product, integration and systems work. Not a list of current Wingmen clients.

WHO WINGMEN EXPERTS IS FOR

Wingmen primarily works with established B2B companies where sales, processes and systems have reached a meaningful level of organisational complexity.

PARTICULARLY RELEVANT FOR B2B SERVICES AND TECH-ENABLED SERVICES

Sales sells complex work. Delivery needs to understand exactly what was sold. Scope, information, time and margin are lost between the two when handoffs, ownership and systems do not work together cleanly.

This is where Wingmen connects Commercial, Process and Systems into a reliable end-to-end operating model.

Wingmen is particularly relevant when:

there is an established business and existing revenue
a sales team and CRM / systems landscape already exist
multiple functions or systems participate in the revenue process
management needs better visibility and control
growth, reorganisation or system changes expose existing weaknesses
the problem cannot be cleanly assigned to one department or one tool

Wingmen is typically not the right fit for very early-stage companies without meaningful process complexity or situations where the only need is additional lead volume.

ABOUT WINGMEN EXPERTS

Understand the business. Structure the process. Build the system.

Wingmen Experts was founded by Björn Wesarg.

For more than 15 years, Björn has worked at the intersection of B2B sales, Revenue Operations, process design and technical systems architecture.

His background includes:

B2B sales and complex opportunity processes
Revenue Operations and CRM systems
Requirements Engineering and Solution Architecture
Process and workflow design
Data, APIs and systems integration
Automation and AI-supported workflows

This allows Wingmen to look at commercial problems across the full operating context rather than treating them as isolated sales, process or IT issues.

WINGMEN EXPERTS

Revenue Architecture • Revenue Operations • Process Architecture • Solution Architecture • Automation